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LAS VEGAS (Hollywood Reporter) - "Titanic" director James Cameron, warning that Hollywood is "in a fight for survival," wants the movie industry to offer films in digital 3-D to counteract declining sales and rampant piracy.



"Maybe we just need to fight back harder, come out blazing, not wither away and die," Cameron said during his keynote address Sunday at the National Association of Broadcasters' Digital Cinema Summit.

"D-cinema can do it, for a number of reasons, but because d-cinema is an enabling technology for 3-D. Digital 3-D is a revolutionary form of showmanship that is within our grasp. It can get people off their butts and away from their portable devices and get people back in the theaters where they belong."

Cameron also took the occasion of the world's largest annual film and broadcast technology trade show at the Las Vegas Convention Center to fire a few shots across the bow of the controversial practice of simultaneous movie and video releasing being promoted by entrepreneur Mark Cuban and "Bubble" director Steven Soderbergh, among others.

"We're so scared of piracy right now that we're ready to pimp out our mothers," Cameron said. "This whole day-and-date DVD release nonsense? Here's an answer: (Digital cinema is) one of the strongest reasons I've been pushing 3-D for the past few years because it offers a powerful experience which you can only have in the movie theater."

Continued at Reuters.co.uk