Until Walter Lords' 1958 movie "A Night To Remember" came out, the story of the Titanic was largly forgotten. The movie was a hit and the interest in Titanic was reborn. Of course it dwindled slightly in the years since the movie, but when Dr. Robert D. Ballard discovered her final resting place in 1985, Titanic was thrust into society once again, this time for good. Since her discovery and exploration, the marketing of the Titanic had turned into a money making goldmine. R.M.S. Titanic INC. began recovering artifacts and putting them into traveling exhibits, and many went to see relics from the sunken liner. Her interest grew even more when James Cameron came out with the movie "Titanic" in 1998. The movie was a major hit, and Titanic's public interest soared through the roof. Since then her story and legacy have attracted the likes of many, and will continue to do so far into the 21st century.