ATLANTA, Oct. 15 /PRNewswire-FirstCall/ -- RMS Titanic, Inc.
(OTCBB: SOST) announced today that it has completed the formation of its new
holding company Premier Exhibitions, Inc. (OTCBB: PXHB). The stock of Premier
Exhibitions, Inc. will be quoted on the OTC Bulletin Board beginning Monday,
October 18, 2004 under the new symbol "PXHB". RMS Titanic, Inc.'s stock will
cease quotation as of the close of business today.

This tax-free reorganization was structured in a manner that did not
require action by RMS Titanic Inc.'s shareholders under Florida law, whose
rights, privileges and interests will remain the same with respect to Premier
Exhibitions, Inc. Outstanding stock certificates of RMS Titanic, Inc. will be
exchanged for new certificates of Premier common stock on a one-for-one basis;
however, the articles of incorporation, by-laws, officers, and directors of
the company did not change as a result of the holding company formation.
The purpose of the holding company formation is to create an
organizational framework that tends to be more flexible and conducive to
future expansion. As a result of the new framework, Premier Exhibitions, Inc.
will continue the company's overall business of developing and touring museum
quality exhibitions throughout the world, while RMS Titanic, Inc. will be
limited solely to touring the company's Titanic exhibitions. RMS Titanic,
Inc. continues to be the only company ever permitted by law to recover objects
from the wreck of the Titanic, and likewise continues to maintain its salvor-
in-possession rights to the wreck of the Titanic, which were granted to it by
a United States Federal Court in 1994.

The Company is also hosting a shareholder conference call on Tuesday
October 19th, at 4:10 PM Eastern, to present an update on the Company.
Interested parties can access the call, as well as ask questions after the
presentation by utilizing the following numbers:

Dial number- 1-800-322-0079
International number- 973-409-9260

Digital replay- 877-519-4471, Pin number: 5294661
International replay- 973-431-3080

FORWARD-LOOKING STATEMENTS
Certain information contained in this press release are forward-looking
statements that involve a number of risks and uncertainties. Such forward-
looking statements are within the meaning of that term in Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange
Act of 1934, as amended. The Company has based these forward-looking
statements on its current expectations and projections about future events,
based on the information currently available to it. The forward-looking
statements include statements relating to the Company's anticipated financial
performance, business prospects, new developments, new strategies and similar
matters. The following important factors, in addition to those described in
the Company's filings with the Securities and Exchange Commission, including
its Annual Report on Form 10-K for the year ended February 29, 2004,
especially in the Risk Factors and the Management's Discussion and Analysis
sections, and its Quarterly Reports on Form 10-Q and its Current Reports on
Form 8-K (each of which is available upon request from the Company), may
affect the future results of the Company and cause those results to differ
materially from those expressed in the forward-looking statements; material
adverse changes in the economic conditions in the Company's markets, including
terrorist attacks, competition from others, the amount capital the Company
receives from required financings, and whether or not, and to what extent, the
Company consummates its planned leases to place exhibitions. We disclaim any
obligation to update these forward- looking statements.

FOR ADDITIONAL INFORMATION:
Company Contact: Gerald Couture, Chief Financial Officer, (404) 842-2600
Investor Relations: Investor Awareness Inc.: Tony Schor, (847) 945-2222,

Media Relations: North Coast Advisors Inc.: Craig T. Stewart,
(585) 218-7371,